Our Story

A Legacy of Adventure, Built for the Outdoors

At Hurshel’s Outfitters, we believe that life is meant to be lived outside. Whether you’re trekking through the Great Smoky Mountains, camping under the stars, or simply exploring the world around you, we’re here to equip you with the best outdoor gear and apparel for every adventure.

Hurshel: A Pioneer’s Spirit, A Smoky Mountain Legacy

Hurshel was the kind of person who never stayed in one place for too long. A born explorer, he found joy in the open spaces, winding trails, and the quiet beauty of nature. From a young age, he embraced hard work, self-reliance, and a deep appreciation for the outdoors—values that would shape the path of his life.

As he built a life for himself, Hurshel was always drawn to new frontiers. He had a pioneering spirit, always searching for what lay beyond the next ridge. Whether it was setting up a business, forging new trails, or simply taking in the beauty of a misty mountain morning, he lived for the adventure of it all.

But the mountains were always home. The Great Smoky Mountains, with their rolling ridges and endless trails, embodied everything he loved—the freedom of the wild, the peace of the backcountry, and the sense of discovery around every bend. He believed in slowing down, soaking in the moment, and living life on his own terms.

The Spirit Behind Hurshel’s Outfitters

Hurshel’s love for the outdoors wasn’t just about the places he explored—it was about a way of life. A life where the best moments happen outside, where hard work and adventure go hand in hand, and where the journey is just as important as the destination.

That same spirit lives on in every hiker, camper, and explorer who sets out to experience the world beyond the beaten path. Hurshel’s Outfitters was built for them—for those who believe in the power of adventure, the thrill of discovery, and the call of the wild.

From high peaks to hidden trails, from campfire nights to crisp morning air, Hurshel’s Outfitters is here to equip every modern explorer with the gear, apparel, and mindset to embrace the mountain way of life. Because, just like Hurshel, we believe the outdoors isn’t just a place—it’s a feeling.

Our Values

Adventure-Ready Quality – We curate top brands known for durability, comfort, and performance, so you can trust your gear no matter where the trail takes you.

Community & Connection – We believe in fostering a community of outdoor enthusiasts who share a love for nature and adventure. From local events to in-store experiences, we’re here to bring people together.

Respect for the Outdoors – Inspired by Hurshel’s love for the Smokies, we encourage responsible exploration and sustainability, supporting brands that give back to nature.

Customer Experience First – Whether you're a seasoned hiker or just starting your outdoor journey, we offer expert guidance to help you find the right gear for your needs.

What We Offer

Hurshel’s Outfitters carries a carefully selected range of outdoor apparel, footwear, and gear from top brands like Cotopaxi, Oboz, KUHL, Hydro Flask, and more. From rugged hiking boots and moisture-wicking apparel to durable backpacks and eco-friendly accessories, our collection is built for adventure. We also host community events, workshops, and special promotions to keep the spirit of exploration alive.

Whether you’re gearing up for a backcountry trek or a weekend getaway, Hurshel’s Outfitters is your trusted outfitter for the journey ahead. Visit us in-store and let’s get ready for your next adventure!