Where the Spirit of the Smokies Meets Premium Adventure Gear located in the heart of Pigeon Forge.

Logo for Hurshel's Outfitters, Pigeon Forge, TN, featuring an illustration of an elderly man in outdoor attire with a pipe, wearing a hat and suspenders, with mountains and trees in the background.

Nestled in the heart of the Great Smoky Mountains, Hurshel’s Outfitters is more than just an outdoor store—it’s a tribute to a man who never stopped exploring. Inspired by Hurshel’s trailblazing legacy, we bring together premium brands, rugged craftsmanship, and adventure-ready apparel for those who crave the wild—while appreciating the details that make the journey just as memorable as the destination.

Visit us in Pigeon Forge and discover gear built for the Smoky Mountain way of life.

A person browsing shirts in a retail store with two mannequins in the background, one wearing a blue patterned shirt and khaki shorts, the other wearing a gray shirt with a bear graphic and blue shorts. Folded shirts are on display on a wooden table.
Clothing store interior displaying Smoky Mountains branded apparel with shirts, hats, and mugs in a rustic wood setting.
A person shopping in a store, inspecting a colorful backpack. The store features clothing, accessories, and mannequins wearing casual outfits. The interior has a cozy, rustic theme.

Our Brands

At Hurshel’s Outfitters, we carefully select brands that align with our passion for adventure, quality craftsmanship, and the rugged spirit of the Smoky Mountains. Every brand we carry is built for explorers, outdoor enthusiasts, and those who embrace the mountain way of life.

Cotopaxi
Marmot Logo
Blundstone Boots Logo
KÜHL logo with a mountain design in a shield shape.

The story of us.

Hurhsel on Cinnamon the horse.